PRNewswire-FirstCall/For Immediate Release/Monday, July 27, 2026
Meet The People Acquires The Loomis Agency and iluminere
Stuart Hayashi, Managing Director of The Dillard Anderson Group (“DAG”), announced the sale of The LOOMIS Agency, LLC and iluminere, LLC (“Loomis”) to Meet The People, LLC (“MTP”).
Meet The People is one of the few independent advertising holding companies in North America at scale built specifically for big and mid-sized clients, bringing together unified but independent agencies across Creative, Media, Experience and Data under one umbrella for fully integrated, deeply specialized solutions. Backed by Innovatus Capital Partners, LLC, MTP is deeply committed to the idea that people are at the core of any organization and drive success, and that advertising works best when clients have access to expertise and deep talent.
The LOOMIS Agency is the country’s leading challenger brand advertising agency and a top Dallas advertising agency for digital, social, mobile and user experience. The agency specializes in helping brands compete and win against larger competitors through strategic positioning, bold creative campaigns, and integrated marketing execution. The Loomis Agency has been recognized 17 times as one of the best places to work in Dallas.
Iluminere helps brands solve business problems through a modern, integrated approach to creative, media, advertising and technology. Guided by its Outthink methodology, the agency brings strategy, creative, media, digital intelligence and technology together to develop campaigns built around how audiences discover, engage and make decisions today. Iluminere creates work designed to strengthen brand relevance, build momentum and deliver true business impact.
Mike Sullivan, CEO, The LOOMIS Agency said, “The Dillard Anderson Group was phenomenal from start to finish in representing us. They truly understood our business and did an outstanding job in marketing and negotiating terms of our transaction. We were particularly impressed by the involvement of their managing directors which was key to us being able to complete our transaction.”
“The acquisition of LOOMIS represents a key acquisition for Meet The People in entering Texas and the Southwest region of the country. Tremendous synergies in capabilities and reach will be realized by both Meet The People and LOOMIS. We are excited for their combined future,” said Stuart Hayashi, Managing Director of The Dillard Anderson Group.
Terms of the transaction were not disclosed. DAG served as exclusive agent to The Loomis Agency, iluminere and its owners, Mike Sullivan, Julie Ondrusek, Josh Whitaker and Daxin Hardage.
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The Dillard Anderson Group is an investment banking firm based in Dallas, Texas that specializes in mergers and acquisitions in the business services, transportation/logistics, health care, manufacturing, heavy industrial/construction and oilfield services industries. The firm has over 25 years of experience, and is a leading M&A firm serving the middle market.
Deal Tombstone:
Price Not Disclosed
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The LOOMIS Agency, LLC and iluminere, LLC
The LOOMIS Agency is the country’s leading challenger brand advertising agency and a top Dallas advertising agency for digital, social, mobile and user experience. The agency specializes in helping brands compete and win against larger competitors through strategic positioning, bold creative campaigns, and integrated marketing execution. The Loomis Agency has been recognized 17 times as one of the best places to work in Dallas.
Iluminere helps brands solve business problems through a modern, integrated approach to creative, media, advertising and technology. Guided by its Outthink methodology, the agency brings strategy, creative, media, digital intelligence and technology together to develop campaigns built around how audiences discover, engage and make decisions today. Iluminere creates work designed to strengthen brand relevance, build momentum and deliver true business impact.
The companies owners, Mike Sullivan, Julie Ondrusek, Josh Whitaker and Daxin Hardage were looking to unlock the value they created in their businesses and partner with a strategic partner to continue to grow their firms and provide opportunity for their staff to also grow. The sellers engaged The Dillard Anderson Group to explore options. Through the firm’s process an excellent equity partner was found in Meet The People, LLC.
The LOOMIS Agency and iluminere will continue to operate as standalone brands within the Meet The People collective of marketing service companies. Mike, Julie, Josh and Dax will continue to lead their respective groups moving forward.